Don’t measure a woman’s worth by her clothes
Terre Des Femmes, Swiss organization fighting for women’s rights, created an ad called “Don’t measure a woman’s worth by her clothes”. The main goal is to eradicate the myth that woman’s choice of clothing somehow reflects her moral behavior.
Theresa Wlokka (art director) came up with the idea of three posters depicting a woman’s chest, legs and feet with the measuring sticks assimilating them with prejudices and typical stereotypes about women. Wearing too revealing or too modest clothing provoke negative reactions in modern society.
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