Don’t measure a woman’s worth by her clothes

woman_measureTerre Des Femmes, Swiss organization fighting for women’s rights, created an ad called “Don’t measure a woman’s worth by her clothes”. The main goal is to eradicate the myth that woman’s choice of clothing somehow reflects her moral behavior.woman_measure_legs

Theresa Wlokka (art director) came up with the idea of three posters depicting a woman’s chest, legs and feet with the measuring sticks assimilating them with prejudices and typical stereotypes about women. Wearing too revealing or too modest clothing provoke negative reactions in modern society.woman_measure_heels

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